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The Hidden Cost Of Digital Advertising - Scope3 and Ebiquity introduce new advertising metric CO2PM

Ebiquity and Scope3 have released a new report exposing the extraordinary cost of excessive supply chain waste in digital advertising and its impact on the environment.

The report analyses more than $375M in spend from 43 of the World’s Leading Advertisers and introduces New Advertising Metric CO2PM (grams of CO2 equivalents per 1000 impressions).

Brian O'Kelley, CEO of Scope3, and Ruben Schreurs, Chief Product Officer at Ebiquity, are pleased to invite you to this webinar, where they will explain the findings and implications of the study. There will be room for Q&A as well.

Jan 10, 2023 04:00 PM in London